Elte
Toronto-based design brand Elte focuses on crafting and curating products, pairing with artisans across the world to offer distinct pieces for the modern home. To further support the storytelling behind each piece, my task involved creating video visuals from ideation to execution.
Elte’s Vintage Collection
Carefully curated from around the world, Elte’s Vintage Furniture Collection features timeless Mid-Century Modern pieces from leading designers of the period, serving as iconic pieces of history that have been crafted to endure through the ages.
In these series for the Vintage Collection campaign, Andrew Metrick (Fourth-generation Elte Owner and Vintage Buyer) walks us through the stories behind these icons of furniture design.
Elte | Storytelling Reel for Elte’s Vintage Collection Campaign.
Role: Video Art Direction, Videographer, Storytelling and Video Editor.
Elte | Storytelling Reel for Elte’s Vintage Collection Campaign.
Role: Video Art Direction, Videographer, Storytelling and Video Editor.
Elte | Storytelling Reel for Elte’s Vintage Collection Campaign.
Role: Video Art Direction, Videographer, Storytelling and Video Editor.
Elte | Storytelling Reel for Elte’s Vintage Collection Campaign.
Role: Video Art Direction, Videographer, Storytelling and Video Editor.
Elte | Storytelling Reel for Elte’s Vintage Collection Campaign.
Role: Video Art Direction, Videographer, Storytelling and Video Editor.
Elte’s Abstracts at Home
Part of Elte’s Fine Art program, this inaugural exhibition series curated by Robert Wainstein (David Moos Art Advisory) exclusively for Elte, featured artworks by Frank Bowling, Marcia Haifa, Peter Halley, Tony Lewis and Jason Moran.
An ode to the time when commercial venues played a major role in cultivating an appreciation for avant-garde art, Elte's Abstracts at Home evoked the landmark exhibition at Simpson's by combining abstract paintings and drawings and iconic design objects.
Elte | Editorial Instagram Stories for Elte’s Abstracts at Home Exhibit
Role: Copywriting + Layout
Elte | BTS Reel for Elte’s Tableware Collection.
Role: Video Art Direction, Videographer, Video Editor.
Elte’s Tabletop Collection
Characterized by soft, organic curves, Elte’s Tabletop Collection captures the sublime in the quiet calm of everyday moments. Through a whimsical and surreal aesthetic, our campaign focused on honouring form and function with visual appeal.
Elte | Editorial Instagram Stories for Elte’s Tabletop Collection
Role: Copywriting + Layout
Elte | Storytelling Reel for the Tapis Français Rug Collection.
Role: Storytelling and Video Editor.
Elte | Storytelling Reel for the Tapis Français Rug Collection.
Role: Storytelling and Video Editor.
Elte’s Tapis Français Rug Collection
And homage to the golden era of rug design, the Tapis Français Rug Collection celebrates the history of design when the most influential painters of the 20th century embraced rugs as a tactile medium.
In these video series, Jamie Metrick (Fourth-generation Elte Owner and Rug Buyer) speaks to the collection.
Elte | Storytelling Reel for Elte’s Spanish Sculpture Rug Collection.
Role: Video Art Direction, Videographer, Storytelling and Video Editor.
Elte | Tara Vaughan Reel for Elte’s Handmade Objects Collection.
Role: Video Art Direction, Videographer, Video Editor.
Elte | Storytelling Reel for Elte’s Karakul Rug Collection.
Role: Storytelling and Video Editor.
Elte | Caroline Blackburn Reel for Elte’s Handmade Objects Collection.
Role: Video Art Direction, Videographer, and Video Editor.
Elte | Storytelling Reel for Imperfetto Lab at Elte.
Role: Video Art Direction, Videographer, Storytelling and Video Editor.
Elte | Elte’s Summer Sale.
Role: Video Art Direction, Videographer, and Video Editor.
Elte | BTS Reel for Elte’s Spanish Sculpture Rug Collection.
Role: Video Art Direction, Videographer, and Video Editor.
Elte Stories
A collection of miscellaneous videos and stories on considered design.
Elte | Reel for Elte’s Renovation Sale.
Role: Video Art Direction, Videographer, and Video Editor.
Elte | Reel for Elte’s Renovation Sale.
Role: Video Art Direction, Videographer, and Video Editor.
Elte | Reel for Holidays at Elte.
Role: Video Art Direction, Videographer, and Video Editor.
Holidays at Elte
Elte | Reel for Holidays at Elte.
Role: Video Art Direction, Videographer, and Video Editor.
An ode to distinct objects to inspire gathering.
Elte | Reel for Holidays at Elte.
Role: Video Art Direction, Videographer, and Video Editor.
Elte | Reel for Holidays at Elte.
Role: Video Art Direction, Videographer, and Video Editor.